Actively Black
A lifestyle commerce app for the Actively Black brand that turns everyday movement into shopping rewards, blending a Shopify storefront with native fitness tracking, loyalty and community features across iOS and Android.
- Industry
- Athleisure · Mobile Commerce
- Discipline
- Athleisure E-commerce
Technologies used
Platform overview
Actively Black is made up of three connected parts: a consumer mobile app for iOS and Android, a web admin dashboard for the brand's team, and a backend API that powers them both. The app pairs a familiar Shopify shopping experience with fully native screens for fitness, rewards and community, so it feels like a single, polished product.
The challenge
The brand wanted to reward the active lifestyle its community lives, not just sell to it. That meant safely connecting real health data to commerce, converting effort into spendable rewards, and giving the team the controls to run promotions, loyalty rules and the whole app experience without shipping a new release every time.
Fitness that pays off
This is the heart of the app. With the user's permission, it reads calories burned from their phone's health app, then converts that effort into points using rules the brand controls, tuned by age group and gender, with a sensible daily cap to keep things fair. Points become Shopify store credit, ready to spend at checkout. An activity screen shows the week's calories, points and credits at a glance.
A hybrid shopping experience
Shopping, cart and checkout run on the brand's existing Shopify store, presented seamlessly inside the app and styled to feel native. The team can configure the storefront, navigation menus and promotional banners from the dashboard, while product taps, cart and checkout are handled smoothly for a fast, app-like feel.
Community & engagement
Beyond shopping, the app keeps people coming back: a fitness leaderboard, a referral program that rewards friends who join, Actively Black TV for branded video, shareable workout 'snap' cards, and targeted push notifications that re-engage users who've been away.
Built to run safely and ship fast
Sensitive health and device data is protected with strong encryption, sign-in is secure, and the app handles offline and slow connections gracefully. Over-the-air updates let the team push fixes and small features instantly, without waiting on app-store review.
Key features
Outcomes
- Every workout becomes a reason to come back and shop.
- One reward balance works across the app and Shopify checkout.
- The team tunes rates, menus and promotions without a release.
- Health data is protected with strong encryption end to end.
Have a project like this in mind?
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